Find a space between Olipop and Recess without copying either.
Approach
Deliver
We set a calm, joyful identity: low-sugar craft soda, adaptogens, soft palette, crisp type. Site, language, system.
Explain
We framed the positioning, between gut health and mood, in one line: "Quiet the noise. Sip the calm."
Iterate
We test with the audience, urban creatives 25 to 38, and adjust tone, visuals, and the site.